My Services

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Marketing Automation Audit & AI Coaching

Magnifying glass with a light bulb inside, symbolizing ideas and innovation for market research and identifying product-market fit.

Market Research & Product-Market Fit

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Growth Marketing for PLG Motions

Gear icon with circular arrows, symbolizing marketing automation.

Marketing Automation Audit & AI Coaching

We’re talking:

  • Platform setup & integration: Operational insights to get your email marketing campaigns set up and running smoothly.

  • Data-backed segmentation: Identify key audiences and tailor content that resonates.

  • Campaign automation: Build and optimize flows like welcome series, abandoned cart, and post-purchase.

  • Email design & copywriting: Create best-practice templates with on-brand, high-converting copy.

  • A/B testing strategy: Establish a scalable testing calendar and experimentation roadmap.

  • Dashboards & data insights: Build reporting tools for visibility and cross-functional alignment.

Tired of robotic emails, awkward em-dashes, and campaigns that sound like everyone else? I’ll help you evaluate your current marketing automation setup, implement a scalable program, and leverage AI responsibly so your customers feel supported and your team works faster and smarter.

Magnifying glass with a light bulb inside, symbolizing ideas and innovation for market research and identifying product-market fit.

Market Research & Product-Market Fit

You’ve got a strong product and early traction—but so do your competitors. Why should customers choose you? Let’s uncover your edge, validate it with data, and position it clearly for the market.

This includes:

  • Target market & competitor analysis: Pinpoint high-opportunity segments, trends, and competitive gaps.

  • SWOT analysis: Identify internal strengths and external opportunities to shape strategy.

  • Customer insight gathering: Use surveys, focus groups, and social listening to uncover real needs.

  • Define your edge: Nail your unique selling propositions (USPs) and key differentiators.

  • Market strategy plan: Deliver a strategic roadmap with positioning, segmentation, and goals.

Purple icon of a person with a heart on their chest and three stars above their head, symbolizing product-led growth and satisfaction.

Growth Marketing for PLG Motions

Launching a product-led growth (PLG) motion? Building a hybrid motion with sales support? I can help you create a seamless onboarding journey, nurture programs that convert, and operational alignment across your GTM teams.

Let’s discuss your business needs. I can cover the following:

  • Onboarding & lifecycle programs: Build journeys that drive activation, adoption, and long-term retention.

  • Multi-channel nurture: Engage users via email, in-app, web, and other key touchpoints.

  • Customer education & support: Implement FAQs, help docs, video tutorials, and scalable support models.

  • Testing & experimentation: Set up testing frameworks to refine messaging, flows, and UX.

  • Behavior-based personalization: Use customer data to tailor content and interactions across lifecycle stages.

  • Cross-functional collaboration: Align product, marketing, and sales with shared goals and processes.

  • Performance tracking: Own KPIs and build dashboards to iterate and improve continuously.