Free trial users aren't your customers, yet. They’re evaluating your product in minutes (sometimes seconds), and if they don’t see value fast, they’re gone. That’s why traditional onboarding playbooks won’t cut it. In Part 1 of this five-part series, I explore what makes free trial onboarding different, how user psychology influences the experience, and why a tailored, cross-functional approach is crucial to converting trial sign-ups into lifelong users.

PLG isn’t dead. It’s evolving. This post breaks down what’s not working, what is working, and how you can take immediate, practical steps to build a PLG motion that actually converts. Includes actionable tips for mapping the customer journey, optimizing onboarding, and layering in human touchpoints.

Marketing automation shouldn’t feel robotic. In this post, I share how to build human-centered marketing content flows that actually help your audience without sacrificing scale or efficiency.