Insights, How-Tos & Stories From the Field
Kellie V Blog
Looking for bite-sized, no-fluff marketing tips? You’re in the right spot.
My blog covers everything from PLG strategy and lifecycle marketing to market research, automation, and customer journey mapping. I’ll also sprinkle in a few behind-the-scenes stories along the way.
Check out the latest posts below, or share your email to get new ones straight to your inbox.

Humanize your marketing automation without losing efficiency
Marketing automation shouldn’t feel robotic. In this post, I share how to build human-centered marketing content flows that actually help your audience without sacrificing scale or efficiency.