Insights, how-tos, & stories from the field
Kellie V Blog
Looking for bite-sized, no-fluff marketing tips? You’re in the right spot.
My blog covers everything from PLG strategy and lifecycle marketing to market research, automation, and customer journey mapping. I’ll also sprinkle in a few behind-the-scenes stories along the way.
Check out the latest posts below, or share your email to get new ones straight to your inbox.

How to Nail Free Trial Onboarding, Part 2
You’ve sparked curiosity, now it’s time to nurture it. The first few clicks inside your product can make or break your free trial success. In this post, discover how to craft an in-app onboarding experience that’s simple, personal, and friction-free. Learn why guiding users to one meaningful win fast, avoiding overwhelming choices, and offering support exactly when they need it sets the stage for turning trial users into loyal customers.

How to Nail Free Trial Onboarding, Part 1
Free trial users aren't your customers, yet. They’re evaluating your product in minutes (sometimes seconds), and if they don’t see value fast, they’re gone. That’s why traditional onboarding playbooks won’t cut it. In Part 1 of this five-part series, I explore what makes free trial onboarding different, how user psychology influences the experience, and why a tailored, cross-functional approach is crucial to converting trial sign-ups into lifelong users.

PLG isn’t dead: What’s broken, what works, and what to do now
PLG isn’t dead. It’s evolving. This post breaks down what’s not working, what is working, and how you can take immediate, practical steps to build a PLG motion that actually converts. Includes actionable tips for mapping the customer journey, optimizing onboarding, and layering in human touchpoints.

Humanize your marketing automation without losing efficiency
Marketing automation shouldn’t feel robotic. In this post, I share how to build human-centered marketing content flows that actually help your audience without sacrificing scale or efficiency.