Hi, I’m Kellie V!
I’m a product and growth marketer who helps teams build smarter go-to-market strategies, improve customer engagement, and drive real business growth through marketing. From positioning and GTM planning to lifecycle and automation, I connect strategy to execution in ways that actually work.
Consumer behavior is a big part of my work, and I love sharing lessons from real projects, real campaigns, and the work behind the strategy.
Let’s work together! Learn more →
What I do
I help growing teams build and execute marketing strategies that drive adoption, engagement, and long-term growth. I work with you to define your go-to-market plan, improve customer lifecycle programs, and develop campaigns that attract the right customers and keep them coming back. Some of the services I offer include:
Email & Lifecycle Marketing
Customer Marketing
GTM Strategy
Content Marketing & SEO
Campaign Strategy & Execution
Partnership Marketing
I’m a marketer who loves dogs, sports, travel, and a good book.
A bit more about me
By day, I’m a product and growth marketer with a focus on lifecycle marketing, go-to-market strategy, and B2B buyer behavior. I help teams build marketing programs that create strong first impressions and lasting customer relationships.
My approach combines consumer psychology with data-driven insight, so the strategies I create feel relevant, useful, and sustainable. I enjoy working across product, sales, and customer success to deliver value for both customers and the business.
Outside of consulting, I teach in West Virginia University’s Integrated and Digital Marketing Communications master’s programs, where I lead courses on Audience Insight and Customer Engagement Ethics and Strategy. Teaching gives me the chance to share real-world lessons, learn from graduate students, and stay connected to the next generation of marketers.
When I’m not in marketing mode, you’ll find me on the golf course with my husband, cheering for the Gators or Mountaineers, catching a Manchester City match, reading, traveling, or spending time with my German Shepherd, Lucy.
